When someone picks up a pen from Peninsula Pens they aren’t just holding a writing instrument ... they’re experiencing a lovingly hand-crafted piece of art, and a pen full of history. From his home studio in Newtownards, Northern Ireland, Terry Williams has redefined woodcraft from a home hobby to a successful and desirable brand.
Peninsula Pens has built its reputation on exclusivity, with prominent displays in Titanic Belfast and Ards visitor’s centre. Their leading website and promotional material carries through the feeling of excellence, ensuring that potential customers experience high quality craftsmanship connecting them to the Peninsula Pens brand.
From the outset, Peninsula Pens has placed the emphasis on consumer experience. Each time a uniquely hand-crafted pen is placed into someone’s hand it must be an experience -- something tangible that promotes the intangible; opening the box, smelling the wood, feeling the weight and balance, all these things connect the consumer to the hand of the creator. The careful eye for detail, woods that are specially selected for their appearance and grain, the layers of oil and deep wood hue ensure satisfaction and offer a unique link to both nature and history. It is this that enables Peninsula Pens to stand out from the crowd, to truly have a unique selling point in the market.
Visit www.PenisulaPens.com to learn more.