In 1983 I was New York Commerce Commissioner under the late Governor Mario Cuomo. In that post I also headed up the I LOVE NY campaign. 1983 was an anniversary year for I LOVE NY, perhaps its 10th, and I decided to visit the Irish Tourism Board in Dublin. They were the original consultants for the campaign and therefore the principal source of its success. What I found was that the Board had far surpassed the stage it was at ten years earlier and there was much to learn from this highly professional group, perhaps the best of its kind in the world. The Board's executive management could not have been more welcoming, hosting my wife and me for three days. I have been to Ireland four times, but never did I experience its history, culture, and beauty as I did with those affable giants.