TheIrishStore.com has launched TISTV – a home shopping channel showcasing the best in Irish clothing, jewelry and homeware. A one hour pilot episode is now available to view online, with an independent channel due to launch on North American cable television later this year.

Lulu O’Sullivan, founder of TheIrishStore, describes TISTV as a logical development in the company’s communications strategy: “Our customers have been clear, they have told us they love the photos, descriptions and videos on our website – but they would like more – more details, more video content, and more product information. So we have answered their wishes with TISTV!”

Lulu, one of Ireland’s best-known entrepreneurs, also says “TISTV lets the people behind TheIrishStore tell their stories. In this pilot episode you can see everyone from the potter in Fermanagh to the pewter maker in Mullingar showing how they craft their goods, and our two lovely hosts Sue and Ciara discuss each featured product in detail.”

Lulu explains “First we wanted to test the concept with this pilot. From this we will refine the idea before we go in to full time production later on in the year – feedback from the worldwide Irish community would be greatly appreciated!”

TheIrishStore is in talks with cable TV networks in both the USA and Canada. A full-time channel is due to launch on October 1st.

Watch TISTV on TheIrishStore

For more details on this project, please contact:

Lulu O’Sullivan, CEO & Founder, The Irish Store

Email Lulu or call (USA Toll Free) 1800 707 5037 or +353 1 861 1590